In the consumer buying decision process, the information search stage
A. yields a group of brands that a buyer views as possible alternatives.
B. involves a buyer becoming aware of the need for a product.
C. is not necessary when the buyer is involved in extensive decision making.
D. occurs immediately after evaluation of alternatives.
E. is lengthy for routine response buying behavior.
Answer: A
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Fill in the blank(s) with the appropriate word(s).
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