When taking steps to protect a trademark
a. You should find words or symbols with a specific connection to the brand
b. You will have a better chance if your brand has a unique spelling
c. It helps to eliminate descriptors which might be generic
d.You must differentiate between libel and slander
b. You will have a better chance if your brand has a unique spelling
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Ivy Lee was the first true public relations counselor
Indicate whether this statement is true or false.
Research shows that one ?sided presentations are best when listeners __________ the speaker
a. do not agree with b. like c. already agree with d. initially disagree with
Some research indicates that Mexican-American respondents perceive that socioemotional aspects of interactions with co-workers are more important than taskrelated considerations
Indicate whether this statement is true or false.
Which form of power derives from the ability to punish?
A. referent power B. coercive power C. legitimate power D. expert power