Thompson Pool is known for quality pool installations, excellent customer service, and reasonable prices. If you want to have a Thompson pool you will have to wait about six months due to demand for their product. While Thompson could probably price their product higher, given the demand, they don't. Instead, they set price so that they earn a reasonable level of profits. This company seems to base its pricing policy on:
A. profit maximization
B. earning satisfactory profits
C. creating retained earnings
D. making the most money as possible
E. decreasing consumer demand
Answer: B
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