You are operating a heavy equipment leasing and rental company. Your consultant tells you to focus you marketing strategy on new startup companies rather than thriving companies that are remodeling and seeking new equipment. Why might this suggestion be a good one given our tax code?

What will be an ideal response?


The tax code allows firms to write off depreciation as a cost against profits. This helps those companies making profit since it lowers their tax bill. However, if a company is starting up it is probably not going to make profits for a year or two. During that time its depreciation charges are worthless since they pay no taxes anyway. Since the rental company takes the depreciation charge on the equipment it owns and leases, it can offer the start-up companies a lease price on the equipment that is lower than the expense the company would have to absorb if it bought the equipment and had no profit against which apply the depreciation charges.

Economics

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Economics