Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
A) economic risks
B) attitudes of others
C) cognitive dissonance
D) alternative evaluation
E) buyer's remorse
B
You might also like to view...
Speckbacher argues combining financial and social incentives creates a/an ______ relationship.
A. legal B. market C. contractual D. stakeholder
Under what circumstances would you use the point biserial?
What will be an ideal response?
Wight Corporation has provided its contribution format income statement for June. The company produces and sells a single product. Sales (9,600 units)$336,000Variable expenses 144,000Contribution margin 192,000Fixed expenses 137,000Net operating income$55,000If the company sells 9,100 units, its total contribution margin should be closest to:
A. $174,500 B. $52,135 C. $192,000 D. $182,000
As service utilization increases, costs and service quality will also increase
Indicate whether the statement is true or false