List the various functions performed by members of a marketing channel
What will be an ideal response?
Members of a marketing channel perform the following key functions:
1. Gather information about potential and current customers, competitors, and other actors and forces in the marketing environment
2. Develop and disseminate persuasive communications to stimulate purchasing
3. Negotiate and reach agreements on price and other terms
4. Place orders with manufacturers
5. Acquire funds to finance inventories
6. Assume risks connected with carrying out channel work
7. Provide for storage and movement of physical products
8. Provide for buyers' payment of bills
9. Oversee transfer of ownership
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