Which of the following is a major external source of credit information?
A) suppliers
B) bank checking
C) customers
D) distributors
B
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Titles used at the federal government level to describe public relations-related activities include all EXCEPT ________
A) public affairs expert B) public relations practitioner C) information officer D) communications specialist
What does the "equal dignity rule" require?
A) Consideration to support a contract B) That the writing required by the Statute of Frauds meets certain requirements C) That contracts for the sale of goods over a certain dollar amount be in writing D) That the contract of an agent to sell property covered by the Statute of Frauds must be in writing for the sale of the property to be enforceable E) That an offer and an acceptance be mirror images of each other
Mountainburg Industries has developed two new products but has only enough plant capacity to introduce one product during the current year. The following data will assist management in deciding which product should be selected.
Mountainburg's fixed overhead includes rent and utilities, equipment depreciation, and supervisory salaries. Selling and administrative expenses are not allocated to individual products. The advertising costs for the product selected by Mountainburg will be
A. Period costs. B. Opportunity costs. C. Prime costs. D. Conversion costs.
What is price skimming?
A) In this strategy, the cost of producing or buying the product—plus making a profit—is the primary basis for setting price. B) In this strategy, price is determined in relation to rivals, factoring in other considerations such as market dominance, number of competitors, and customer loyalty. C) This strategy is assigning regular prices to products but then resorting to frequent price-cutting strategies, such as special sales, to undercut the prices of competitors. D) This strategy is setting a high price to make a large profit; it can work when there is little competition. E) This strategy is setting a low price to attract many customers and deter competition.