Which of the following theories argues that media don't do things to people; rather, people do things with media?

A. attitude change theory
B. limited effects theory
C. agenda setting theory
D. uses and gratifications theory


Answer: D

Communication & Mass Media

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Which of the following statements best describes a restricted code?

a. a code wherein the options are limited as to what a speaker can say or do verbally b. a code wherein the options are unlimited as to what a speaker can say or do verbally c. a code wherein speakers can choose from among a variety of linguistic options to communicate d. a code wherein the symbol system is not generative

Communication & Mass Media

The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?

A. They created a global crowdfunding campaign to raise funds for elephant sanctuaries. B. They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis. C. They partnered with influencers to document their journey in Kenya to raise awareness about the issue. D. They created a gala supporting the initiative and livestreamed it for the world to see.

Communication & Mass Media

Tobias is carefully organizing and practicing his speech

in advance, but plans to deliver it using only minimal notes. Tobias is using the ___________ style of speaking. a. memorized b. manuscript c. extemporaneous d. impromptu

Communication & Mass Media

The so-called sleeper effect means that your speech suffers from "mid-speech sag" and therefore invites your audience to doze.

Answer the following statement true (T) or false (F)

Communication & Mass Media