Network affiliate television stations:

a. pay the network to be an affiliate.
b. send a portion of local advertising revenues to the network.
c. are paid by the network to carry network programming.
d. are usually owned by the network.


ANSWER: c

Communication & Mass Media

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Instant acceptance or instant rejection of a speaker's message occurs because of

A) listener distractions. B) situational distractions. C) short attention spans. D) accurate assumptions. E) jumping to conclusions.

Communication & Mass Media

According to the Impact/ Society box, “How and Where Do People Use Mobile Media?,” which of the following is true?

a. Consumers spend more time using mobile phones than watching TV. b. People use mobile media for accessing email more than accessing other types of information. c. Mobile media use is growing, but it still lags behind traditional media such as television. d. Fifty percent of consumers use their mobile phones while watching TV.

Communication & Mass Media

A group's relational communication is less important than the task-oriented functions of group work.

Answer the following statement true (T) or false (F)

Communication & Mass Media

_______________ imagery simply requires the use of your imagination and is a successful technique that you can do on your own

Fill in the blank(s) with correct word

Communication & Mass Media