What are some issues to consider when copyrighting for a brand?
What will be an ideal response?
Copywriters need to understand their audience members just as much as anyone else in the field of media. Beyond being able to operationalize the group from a demographic, psychographic, and geographic perspective, these writers must determine the needs of their readers. Your content must demonstrate value and quality by outlining not just the aspects of what you are promoting but also the benefits of those features. To distinguish between the two elements, you can think of features as the “what” elements of what you are selling and the benefits as the “why” elements associated with those features. You need to give your readers a call to action. Your campaign needs to reflect the voice of the brand, providing readers with a sense of how they should feel upon buying the product or using the service.
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Which network distributed the first pay program via satellite and through local cable systems to home viewers?
a. ?Direct TV b. ?Home Box Office (HBO) c. ?Showtime Networks d. ?Dish Network
According to trait theory, which of the following is NOT a typical characteristic of a leader?
a. male b. introvert c. attractive d. tall
A speaker trying to convince the audience that road rage is a
serious problem that needs to be solved should follow the __________ strategy. Fill in the blanks with correct word
Which of the following statements is true about assertive accommodation strategies?
A. These strategies portray cocultural members who use them as highly confrontational and self-promoting. B. These strategies are used commonly and involve trying to strike a balance between the concerns of cocultural and dominant group members. C. These strategies involve becoming a part of dominant structures and then working from within to promote significant changes, even if the personal costs are high. D. These strategies enable cocultural members to influence group decision making while still showing loyalty to larger organizational goals.