Because Cynthia needs to obtain a replacement for Olivia (who is having a baby and will be out for 12 weeks), which of the following would be the expected first choice to locate a replacement?
A. Employee referrals
B. Help-wanted advertising
C. Public employment agencies
D. Temporary help agencies
Answer: D
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Environmental issues and challenges faced by a company which is in the initial stages of implementing a personal selling strategy include all of the following except:
A) political risks. B) regulatory hurdles. C) product innovation. D) currency fluctuations. E) market unknowns.
Autumn Resorts purchased guest room furniture on January 1, 2014 for $120,000 . The furniture has an estimated useful life of ten years. What amount will appear on Autumn's income statement for depreciation expense for the year ending June 30, 2015?
a. $1,000 b. $6,000 c. $10,000 d. $12,000
Movie matinees are priced lower than the evening shows at local theaters; television advertising costs less when run after midnight. These are examples of what type of price discrimination?
What will be an ideal response?
Which of the following is NOT an advantage of using mall intercept interviews to collect research data?
A) good for physical stimuli B) good control of the environment C) low cost D) good response rate E) complex questions can be asked