________ refers to the generation of news about a person, product, or service that appears in broadcast or print media.

A. Publicity
B. Advertainment
C. Direct response advertising
D. Indirect advertising
E. Sales promotions


Answer: A

Business

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Business-to-business websites utilize all of the following incentives, except:

A) financial incentives B) convenience incentives C) value-added incentives D) mark-up incentives

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Your appearance and grooming are an important part of your ________ when dealing with customers.

A. spatial perception B. verbal behavior C. corporate culture D. nonverbal behavior

Business

Bertie Corporation has two divisions: Retail Division and Wholesale Division. The following data are for the most recent operating period:  Total CompanyRetail Division Wholesale DivisionSales$680,000$375,000 $233,000 Variable expenses$185,530$90,000 $95,530 Traceable fixed expenses$303,000$217,000 $86,000  The common fixed expenses of the company are $103,360. The Retail Division's break-even sales is closest to:

A. $421,526 B. $369,408 C. $584,815 D. $285,526

Business

Which of the following is not a required disclosure by a lessor of a sales-type lease?

A) the guaranteed residual value accruing to the benefit of the lessor B) total contingent rentals included in revenue for the period C) unearned income D) a general description of the lessor's leasing arrangements

Business