________ refers to the generation of news about a person, product, or service that appears in broadcast or print media.
A. Publicity
B. Advertainment
C. Direct response advertising
D. Indirect advertising
E. Sales promotions
Answer: A
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Business-to-business websites utilize all of the following incentives, except:
A) financial incentives B) convenience incentives C) value-added incentives D) mark-up incentives
Your appearance and grooming are an important part of your ________ when dealing with customers.
A. spatial perception B. verbal behavior C. corporate culture D. nonverbal behavior
Bertie Corporation has two divisions: Retail Division and Wholesale Division. The following data are for the most recent operating period: Total CompanyRetail Division Wholesale DivisionSales$680,000$375,000 $233,000 Variable expenses$185,530$90,000 $95,530 Traceable fixed expenses$303,000$217,000 $86,000 The common fixed expenses of the company are $103,360. The Retail Division's break-even sales is closest to:
A. $421,526 B. $369,408 C. $584,815 D. $285,526
Which of the following is not a required disclosure by a lessor of a sales-type lease?
A) the guaranteed residual value accruing to the benefit of the lessor B) total contingent rentals included in revenue for the period C) unearned income D) a general description of the lessor's leasing arrangements