The best action to take to resolve a customer complaint is to:
A) schedule a meeting with the customer
B) pacify the customer by listening
C) exceed customer expectations
D) provide the customer with training
E) encourage the customer to join a loyalty program
C
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Describe masspersonal communication. Provide an example of masspersonal communication.
What will be an ideal response?
Which of the following is a question that is recommended to ask when analyzing your audience?
A) Why will they be interested in what you are saying? B) What objectives do you want to achieve from your communication? C) How quickly can the speech be completed? D) What are the points that you do not want to communicate? E) How can I avoid questions and objections from the audience?
A subject that is NOT relevant to a medium's audience is
A) only newsworthy to non-media connectors. B) easily converted into a paid advertising message. C) generally too simple and too short. D) not newsworthy. E) not sufficiently sales-oriented.
Reward systems for global managers should take into account the idea of equity
Indicate whether the statement is true or false.