Slow-Brew Coffee Company sells coffee and related beverages. The company's ad contends that ambitious businesspersons "Drink Us & Rise Up in the World!' " The Federal Trade Com¬mission would consider this ad to be
a. false and misleading.
b. impermissibly vague and general.
c. a deceptive half-truth.
d. none of the choices.
D
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Answer the following statement true (T) or false (F)
Which of the following statements is false with regard to enterprise resource planning (ERP)?
a. ERP systems were developed in the early 1960s. b. An ERP system is an information system that integrates information across all departments of an organization, such as finance, accounting, manufacturing, sales, and service. c. The purpose of an ERP system is to manage the flow of information across all functions. d. The purpose of an ERP system is to manage the flow of information with its external stakeholders.
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Answer the following statement true (T) or false (F)
Franchising is the most common type of contractual ________ marketing system.
A. corporate B. administered C. conventional D. cooperative E. vertical