Which of the following would be considered a strategic market plan component of marketing strategy?
A) revenue plan
B) investment
C) profits
D) customer needs
E) customer profile
B
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Dividing the NMC by the investment in marketing and sales produces the marketing return on investment
Indicate whether the statement is true or false
What encompasses all organizational information where its primary purpose is to support the performing of managerial analysis tasks?
A. Transactional information B. Analytical information C. Timeliness D. Quality
Making adjustments to the marketing plan is part of ________
A) SWOT analysis B) portfolio analysis C) implementation and control D) situation analysis E) return on marketing investment processes
Which of the following is the BEST call-to-action sentence for a persuasive memo to employees to participate in a company-sponsored fitness program?
a. I hope you will use fill out the attached health profile and bring it to your free fitness analysis. b. Become healthier, more fit, and energized when you fill out the attached health profile and bring it your free fitness analysis this week. c. If you feel you would benefit from the fitness program, please fill out the attached health profile and attend a fitness session soon. d. Please consider joining the company-sponsored fitness program.