Which of the following is NOT a design rule of electronic games?

a. Rewards must only go to good players
b. The game should be consistent
c. The game should be unpredictable
d. The game should be easy to learn


c. The game should be unpredictable

Communication & Mass Media

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Radio commercials can effectively use dialogue by

a. Using the announcer for the sales pitch, not a character b. Staying away from ad libs c. Creating gaps in the script to give characters time to react d. Introducing new characters and themes to enhance the current campaign

Communication & Mass Media

Scholar Wilber Schramm, in 1954, developed the _______ model, which strengthened our understanding of communication by adding a feedback loop highlighting interaction and a setting, or context, for the interaction

a. transactional b. contextual c. linear d. interactional

Communication & Mass Media

In recent years, some video games (e.g., Madden NFL) have attracted larger audiences than major blockbuster programming (e.g., The Sopranos) on television

Indicate whether this statement is true or false.

Communication & Mass Media

An operational definition for “choking”:

a. when an athlete’s performance seems to be progressively deteriorating (page 310 left) b. when an athlete seems incapable of regaining control over performance on their own c. both a & b d. none of the above

Communication & Mass Media