Direct marketing describes marketing that takes place over the Internet involving wholesalers and retailers
Indicate whether the statement is true or false
FALSE
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Price lining is known as the amount of the price that is padded, giving the retailer room to give the customer a discount
Indicate whether the statement is true or false
By adding complexity to the MPR landscape, convergence has increased journalists' workload and
A) placed an additional burden on marketers. B) increased the amount of investigative reporting in the media. C) made mass advertising even more attractive to marketers. D) prevented many traditional media outlets from establishing a Web presence. E) decreased the number of available avenues that consumers use for communicating with each other.
Accompanying the bank statement was a debit memo for bank service charges. What entry is required in the company's accounts?
A) debit Miscellaneous Administrative Expense; credit Cash B) debit Cash; credit Other Income C) debit Cash; credit Accounts Payable D) debit Accounts Payable; credit Cash
At which stage should a manager think about personal biases?
A. preparation stage B. listening stage C. feedback stage D. both listening stage and feedback stage