Marketing is an essential part of successful program implementation. The employee uses a computer to answer a health-related quiz and receives the answer and rationale the next day. What marketing strategy was used?
A) Electronic mail message
B) Health newsletter
C) Letter from the company president
D) Wellness program announcement
Ans: A
Electronic mail messages: Count down to event; offer a related health quiz question, and give the answer and rationale the following day. Health newsletter: Detail a success story, such as early detection of malignant melanoma, weight loss regimen using a walking program, or not knowing a person had high blood pressure until participating in a screening program and how simple lifestyle changes helped control the disease (without medication). Letter from the company's president or benefits manager: Offering company time for health screening, announcing that company will pay for all or a portion of smoking cessation program/health screening test, or allowing a trade-in of 2 hours of sick time for wellness program attendance would be appropriate messages.
You might also like to view...
The nurse is preparing a seriously ill child for a procedure. Which age group of children benefits most from being talked to, soothed, and touched during and after the procedure?
1. Preschoolers 2. School-age children 3. Adolescents 4. Toddlers
What conditions are physical complications of obesity? (Select all that apply.)
a. Type 2 diabetes mellitus b. QT interval prolongation c. Fatty liver disease d. Gastrointestinal dysfunction e. Abnormal growth acceleration f. Dental erosion
The ability to clearly exhibit the knowledge, skills, attitudes, and professional judgment needed to practice safely and ethically in a designated role such as professional nurse is ___________
Fill in the blank with the correct words.
The nurse case manager is making a home visit to help an older patient with a hip fracture. During the home visit, the nurse reviews home environment safety. Which observation indicates a need for additional teaching?
a) Patient's bed has been moved to the ground floor level. b) There are handle bars around the toilet and tub. c) Floors are clean and shiny and covered with throw rugs. d) Patient's walker is close to the patient's beside.