How is a targeted customer segmented identified?

What will be an ideal response?


We identify the targeted segment by using the standard customer characteristics reviewed earlier (demographics,
psychographics, etc.). Next, we create several buyer descriptions, also called buyer personas, to describe the type of
buyer intended for this product. To be certain that the product or service is properly focused, we can create a
persona about a buyer whose needs will not be satisfied.

Business

You might also like to view...

The skills inventory data maintains data concerning an organization's short-term and long-term staffing requirements

Indicate whether the statement is true or false

Business

The first step in performing activity analysis is to prepare a process map

Indicate whether the statement is true or false

Business

________ has been found to be an initial predictor of poor performance.

A) Satisfaction________ has been found to be an initial predictor of poor performance. B) Complacency C) Contentment D) Anxiety

Business

Dusty is evaluating two bids to supply fence hardware for the 5 acres of pasture that need to be fenced

Breezy submits a bid of $40 per unit with a defect rate of 3%; Lady's bid is $50 per unit and their product manager estimates the defect rate to be around 0.5%. If a section of fence fails, it costs an average of $500 in losses and herding costs to round up all of the capybaras. Dusty believes it will take 500 units to fence in this pasture configuration. The product manager's uncertainty has Dusty concerned; what defect rate for Lady would make Dusty indifferent between the two suppliers as far as total cost is concerned? A) 1% B) 0.5% C) 0.33% D) 0%

Business