Which of the following terms is used to refer to one-to-one marketing?
A) value marketing
B) benefit segmentation
C) mass customization
D) sales orientation
C
You might also like to view...
The Copy Department in the College of Business at State University provides photocopying services for both the Marketing and Economics Departments. The following budget has been prepared for the year. Available capacity6,000,000pagesBudgeted usage: Marketing3,600,000pagesEconomics1,800,000pagesCost equation$120,000 + $0.025per pageIf the Copy Department uses a dual-rate for allocating its costs, how much cost will be allocated to the Economics Department, assuming the Economics Department actually made 2,100,000 copies during the year?
A. $92,500. B. $112,500. C. $85,000. D. $132,500.
Data Mining uses which of the following approaches to analyze data and find new patterns and trends?
A. Sophisticated statistical techniques. B. Decision Support Systems. C. Data scrubbing. D. Data normalization.
An important use of the work sheet is as an aid in the preparation of financial statements
Indicate whether the statement is true or false
A drop-shipper is an example of a(n)
A. agent wholesaler. B. producer. C. manufacturer's agent. D. service merchant wholesaler. E. limited-function merchant wholesaler.