The annual heavyweight boxing championship in Las Vegas is estimated to gross half a billion this year. The ticket windows are yet to open and the event has already garnered $300 million in media broadcasting and sponsorship deals

What is the most important factor that helped generate hype for the event even before the sale of tickets commenced?
a) Intense marketing and publicity effort
b) Interest of the public for the pugilists
c) Companies wanting to leverage their products
d) Media interviewing the pugilists and their managers


a

Communication & Mass Media

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