Marketers would be most likely to use which of the following types of information to predict market growth?
A) positioning
B) company weaknesses
C) company strengths
D) demographics
E) marketing mix
D
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Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend?
A) "vegetarianism" represents a value, "dislike McDonald's" represents an attitude B) "vegetarianism" represents an attitude, "dislike McDonald's" represents a value C) "vegetarianism" and "dislike McDonald's" both represent an attitude D) "vegetarianism" represents a value, "dislike McDonald's" represents a belief E) "vegetarianism" and "dislike McDonald's" both represent values
Compare and contrast brand equity and customer equity
What will be an ideal response?
The budgeting process does not involve which of the following activities:
A) specific goals are established B) Periodic comparison of actual results to goals C) Execution of plans to achieve goals D) Increase of sales by increasing marketing efforts.
The use of cellular phones and wireless technology aids rural, poor populations in many ways. The growth of cell phone use among this population is most attributed to:
A. Literacy not required. B. Expensive legacy infrastructure not required. C. Inexpensive phones made available through multinational companies and more recently local providers. D. The market advantages reaped by cell phone users. E. All of the above illustrate reasons for the growth of cell phone use in rural, poor populations.