Which of the following is NOT an advantage of using strategic alliances to support global strategies?
a) they can the firm establish technological standards for the industry.
b) they enable firms to better implement a transnational strategy.
c) they allow firms to share the fixed costs and associated risks of developing new products or processes.
d) they are a way to bring together complementary skills and assets that neither company could easily develop on its own.
e) they may facillitate entry into a foreign market.
Answer: b) they enable firms to better implement a transnational strategy.
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