With 77% of employees connected to coworkers via social media, organizations are using these networks to encourage ______ to find new qualified candidates.
a. new applicants
b. employee referrals
c. college students
d. former employees
b. employee referrals
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Which type of incentive is designed to change purchasing habits over the long term?
A) financial B) consumer C) convenience D) value-added
The proliferation of new media alternatives has led many firms to shift their promotional budgets from
A. advertising to direct marketing and website development. B. publicity to public relations. C. integrated marketing communications to disintegrated marketing communications. D. indirect marketing to viral marketing. E. personal selling to advertising.
Explain the meaning of the following ethics traps: rationalization, conformity, following orders, lost in a crowd, and blind spots
An alien insurer is a non-U.S. insurer
Indicate whether the statement is true or false