Which of the following statements about outdoor media is true?
A) It has no creative limitations.
B) It is characterized by higher costs per exposure.
C) It has good positional selectivity.
D) It has very limited flexibility.
E) It has high audience selectivity.
C
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Answer the following statements true (T) or false (F)
1. Audiences typically like and are persuaded by examples. 2. Argument by analogy refers to a general relationship or correlation of two ideas or concepts. 3. Arguments by analogy can be literal or metaphorical. 4. When you describe an idea or concept as part of your persuasive appeal, you are engaged in an argument by definition. 5. Research has demonstrated that telling a narrative or story that demonstrates causation can be effective in persuading others.
To maintain the control needed to obtain accurate information, marketers approach marketing research as a process. Which of the following steps of that process focuses on uncovering the nature and boundaries of the marketing situation to be studied?
A. Locating and defining problems B. Designing the project C. Collecting data D. Interpreting findings E. Reporting findings
A firm may introduce or withdraw a product during any stage of the product life cycle.
Answer the following statement true (T) or false (F)
This year, Fred and Wilma, married filing jointly, sold their home (sales price $750,000; cost $200,000). All closing costs were paid by the buyer. Fred and Wilma owned and lived in their home for 20 years. How much of the gain is included in gross income?
A. $300,000 B. $50,000 C. $550,000 D. $250,000 E. None of the choices are correct.