Given the disadvantages associated with online marketing communications, is it worth it for companies to use them? In your response, please identify the disadvantages of online marketing communications
What will be an ideal response?
Online marketing communications are challenging because consumers can screen out messages; software-powered Web sites generate bogus clicks, which can throw off metrics; marketers can lose control of online messages, which can be hacked or vandalized. Consumers control the flow of information by selecting who they interact with and engaging selectively in the information. However, almost half of consumer media time is spent online, and marketers must reach consumers where they are.
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AIO surveys help measure ________
A) personality B) demographics C) lifestyles D) heavy users
Time stamping is a control that is used to ensure database partitioning
Indicate whether the statement is true or false
Distribution channel members selling goods directly to the consumer, generally in small
quantities, are called ________. A) distributors B) jobbers C) retailers D) wholesalers
The generation of children born between 1946 and 1964 is referred to as
A. baby boomers. B. millennials. C. baby busters. D. Generation Y. E. Generation X.