Business researchers use both primary and secondary data when preparing business reports. Compare these two types of data, describing each source and explaining when each would be used. Then give three examples of each type of data
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Secondary Data: Secondary data come from reading what others have experienced and observed. Secondary data are easier and cheaper to develop than primary data; therefore, nearly every research project should begin with collecting secondary data.
Examples: books, periodicals (print and Web-based), indexes, research databases, Web
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Primary Data: Primary data result from firsthand experience and observation. Business reports that solve specific current problems typically rely on primary, firsthand data.
Examples: surveys, interviews, observations, experiments
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