Joe was reading a public service announcement (PSA) about drug use. When reading the PSA, Joe carefully evaluated the messages and engaged in conscious scrutiny of the arguments. We could say that Joe was

a. elaborating

b. using the central route to persuasion.
c. using the peripheral route to persuasion.
d. priming.


b

Communication & Mass Media

You might also like to view...

If you say phrases like "out of the blue" or "sick as a dog" you are using

A) semantics. B) analogies. C) metaphors. D) fables. E) idioms.

Communication & Mass Media

_____ is the psychological discomfort when engaging in a new cultural situation.

a. Culture shock b. Ethnocentrism c. Cultural dependency d. Cultural dimorphism

Communication & Mass Media

Paul holds an information session, which his flyers advertised as an opportunity for students to learn more about campus rules about alcohol

At the event, Paul explains the different rules present on his own campus and on many other campuses of similar size, emphasizing how each affects students' academic performance and campus judicial board incidences. The next day, Paul announces his intent to run for student body president. Explain the ethical implications of Paul's choices and explain what Paul could have done differently. What will be an ideal response?

Communication & Mass Media

In the transactional model, each person involved in the communication process is simultaneously both a sender and receiver.

A. True B. False

Communication & Mass Media