The advertising agency department responsible for developing the actual advertisements is which of the following?
A. research and planning
B. creative activity
C. media planning
D. none of these
B. creative activity
Communication & Mass Media
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Which one is NOT a representation of a symbol?
a. Smoke b. A place c. Ideas d. A chair e. Relationships
Communication & Mass Media
In order for your audience to fully comprehend your ideas, it is important to exclude all jargon
Indicate whether the statement is true or false
Communication & Mass Media
Authors of The People’s Choice defined ______ as people who reported that they had either tried to convince someone of a political idea or had been asked a political question by someone else.
A. opinion leaders B. influencers C. thought provokers D. campaigners
Communication & Mass Media
Explain the differences between informing and persuading as general speech purposes.
What will be an ideal response?
Communication & Mass Media