Nelson receives a pen and a calendar free of charge from a store where he makes regular purchases. The calendar and the pen could be classified as advertising specialties.
Answer the following statement true (T) or false (F)
True
Advertising specialties are always distributed free-recipients don't have to earn the specialty by making a purchase or contribution. There are thousands of advertising specialty items, including ballpoint pens, coffee mugs, key rings, calendars, T-shirts, and matchbooks.
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a. True b. False Indicate whether the statement is true or false
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What will be an ideal response?
The element of perceived risk that relates to the effect of a purchase on one's self-esteem is _____ risk
a. psychological b. social c. physical d. performance
A major gifts campaign should be based on
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