Stan doesn't like having neighborhood teenagers walk across his yard at night. He rigs an animal trap on the path the teenagers usually use to cross his land. One night, Tim and his friends are walking across the yard when Tim gets caught in the trap. He is taken to the hospital for his injuries. Stan:
a. has the right to strongly discourage anyone from trespassing, and Tim was a trespasser.
b. has no duty toward Tim.
c. is not free to inflict intentional injury on a trespasser.
d. All of these.
c
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Sensitivity analysis is often referred to as _____.
Fill in the blank(s) with the appropriate word(s).
Brands in a market with many competitors and high advertising clutter must ________
A) have very high prices compared to competitors B) be advertised only through print and social media C) be advertised more heavily to be noticed in the marketplace D) never be advertised using informative advertising E) be advertised only during the mature stage of the product life cycle
A data storage company realizes that its facilities are used most by financial institutions. It capitalizes on the opportunity and starts storing specific financial information only and is now one of the most sought-after financial databases. What strategy has the company employed?
What will be an ideal response?
Marketing communications that increases the generic market will naturally fall mostly to ___________________________
a. All brands b. Runner Up Brands c. Category Leaders d. Mid-level brands