Direct marketing
A. is synonymous to word-of-mouth marketing.
B. is one of the slowest growing forms of promotion in terms of dollar expenditures.
C. seeks the same objectives as personal selling strategies in an IMC plan.
D. cannot be combined with other forms of promotional media.
E. is a valuable tool in the integrated communications program.
Answer: E
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Answer the following statement true (T) or false (F)
What is RFID?
A. A process that builds-layer by layer in an additive process-a three-dimensional solid object from a digital model. B. Unmanned aircraft that can fly autonomously, or without a human. C. Uses electronic tags and labels to identify objects wirelessly over short distances. D. Focus on creating artificial intelligence devices that can move and react to sensory input.
A job shop manager wants to determine the proportion of time the workers are idle. The shop employs two types of workers. Type 1 includes three workers and Type 2 includes two workers
The manager suspects that the proportion of idle time is about 20 percent for Type 1 workers and 15 percent for Type 2 workers. If the manager wants a 95 percent confidence level (z = 1.96 ) and a degree of precision of + 0.05, how many trips will the observers have to take through the group? A) fewer than or equal to 80 B) greater than 80 but fewer than or equal to 90 C) greater than 90 but fewer than or equal to 100 D) greater than 100
Licensors must be careful that a licensee ________.
A. franchises the brand to as many others as possible B. doesn't damage the licensing company's name C. controls every aspect of the licensor's business D. doesn't fail to pay royalties