Which of the following processes is at work when we are able to recall only information that confirms our existing stereotypes?

A. self-serving recall bias
B. stereotype recall bias
C. selective memory bias
D. selective perception


Answer: C

Communication & Mass Media

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A multimedia company announced the launch of their new online game series. They sent the footage of an interview of their CEO with a prominent gaming critic to a local TV station. What type of footage is this?

a. A-roll b. B-roll c. Dub d. Pan

Communication & Mass Media

Out of the Irish problems have emerged many world-class films producing an unprecedented economic boom in Ireland

Indicate whether this statement is true or false.

Communication & Mass Media

Audience demographics refers to the listeners' political affiliations

Indicate whether the statement is true or false

Communication & Mass Media

This communication style is considered to be inattentive, unfriendly, and unrelaxed

A) considerate B) attractive C) inconsiderate D) unattractive

Communication & Mass Media