An advantage of outdoor advertising is in its ability to reach a wide, targeted audience.
Answer the following statement true (T) or false (F)
False
While outdoor advertising allows companies to target specific areas, it is unlikely that everyone driving past an outdoor ad is part of the target market. An outdoor advertisement for a new local restaurant might look great, but its effect is wasted on those audiences who do not like the type of food or price range promoted.
You might also like to view...
Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?
A) no interviewer bias B) high speed C) low cost D) high sample control E) hard-to-reach-respondent contact
A(n) ________ occurs when a respondent reaches a certain point, and then decides not to answer any more questions for the survey
A) refusal B) break-off C) item omission D) perplexing situation E) desertion
Nothing can tarnish the reputation of a nonprofit as fast as
a. not meeting fundraising goals b. poor management of financial trusts c. deriving revenues from sources unrelated to their core mission d. using a "hard sell" in working with donors e. asking volunteers to do too much
According to Hofstede’s Model of National Culture, a culture with a(n) _________ values saving, thrift, and persistence in working toward and reaching future goals.
A. long-term orientation B. power-distance orientation C. individualist orientation D. short-term orientation E. collectivist orientation