Ramon, a public relations officer, needs to organizea press campaign. He is assigned to analyzethe situation, outline strategies, and identify appropriate tactics to be used

Managementalso asks him to create a schedule for the activities to be done and improvise methods for the campaign's success to be evaluated later. In short, he needs to developa
a. written plan.
b. public benchmark.
c. budget estimate.
d. media kit.


A

Communication & Mass Media

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