A direct competitor is an organization offering nearly identical products or services to the same
market.
Indicate whether the statement is true or false
TRUE
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Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. The technology then releases an audible signal that will help others know that there is an injury which needs treatment. This is considered to be a new product that is in the introduction stage of the product life cycle. Which type of promotion should Rob focus on?
A) Reminder B) Competitive C) Comparative D) Pioneer E) Repetitive
______ refers to the fact that organizations are greater than the sum of their parts.
A. Hierarchy B. Synergy C. Socially constructed D. None of these
In an organization, something that keeps the firm from achieving its goals is referred to as a?
a. Barrier b. Wall c. Blockade d. Constraint
In which stage of the product life cycle would you see low sales, negative profits, and large expenditures for promotion and distribution?
a. the business stage b. the maturity stage c. the decline stage d. the introduction stage e. the growth stage