In a study of CBS Evening News , what percentage of the opening news stories featured the president?

A) 10
B) 25
C) 60
D) 90


Answer: C

Communication & Mass Media

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Which cultural myth consists of the notion that the simple common sense wisdom of the backwoods hero or heroine wins out?

a. the wisdom of the rustic b. the presence of conspiracy c. the coming of a messiah d. the value of challenge

Communication & Mass Media

A(n) ________ speech gives an audience a compelling perspective of the speaker or another person or that welcomes the audience to an event and familiarizes them with it

a. persuasive b. introductory c. acceptance d. commemorative

Communication & Mass Media

The second step in the perceptual process is __________ data

A. selecting B. interpreting C. gathering D. organizing

Communication & Mass Media

Which of the following is true of an effective introduction?

A) ?It establishes audience credibility. B) ?It conveys listener relevance. C) ?It identifies clinchers. D) ?It seeks appeal to action.

Communication & Mass Media