List three examples of how companies are using Big Data
What will be an ideal response?
Student answers will vary. Examples from the text include: U.K. supermarket giant Tesco collects 1.5 billion pieces of data every month to set prices and promotions; U.S. kitchenware retailer Williams-Sonoma uses its customer knowledge to customize versions of its catalog. Amazon reports generating 30 percent of its sales through its recommendation engine ("You may also like"). On the production side, GE set up a team of developers in Silicon Valley to improve the efficiency of the jet engines, generators, locomotives, and CT scanners it sells.
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Which of the following is a demographic variable?
A) generation B) personality C) fensity D) nationality
________ is a service factor performance characteristic of Manufacturer or Distributor Storage with Customer Pickup that is lower than other options because of the lack of home delivery. Experience is very sensitive to capability of pickup location
A) Response time B) Product variety C) Customer experience D) Time to market
________ stores are usually strong in customer services, including credit, merchandise return, delivery, and sales help.
A. Specialty B. Limited-line C. Department D. General E. Luxury
Of the approaches to job design, ________ is the most recently evolved and attempts to merge earlier perspectives.
A. bottom-up B. i-deals C. job enrichment D. job enlargement E. job rotation