What are the challenges/risks associated with the Saatchi/Mumsnet approach (social perceptions, methodological, etc.) and how can a marketer address them?
What will be an ideal response?
This question addresses more generally the Saatchi/Mumsnet project and suggests that its
aims are not easily achieved. Part of the challenge is the ability to target a group that is varied
and fluid in terms of interests and priorities. This makes it hard to not only to zoom into a
reasonably stable picture that can be acted upon but also identify data sources that could be
combined (i.e. triangulisation) to ensure robustness of derived interpretations. Discussions of
this question involves selecting reliable sources of information but also valuable methods and
techniques for analysis.
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Among Theodore Levitt's assumptions that would favour a global strategy is that consumers around the world are becoming less price-sensitive.
Answer the following statement true (T) or false (F)
Discuss the disadvantages of different types of scanner data
What will be an ideal response?
An unsecured bond is the same as a
A) term bond. B) zero coupon bond. C) debenture bond. D) bond indenture.
How does Sterman’s model differ from Nadler and Tushman’s model?
a. Nadler and Tushman’s model considers more perspectives of the organization b. Nadler and Tushman focus on alignment; Sterman focuses on the consideration of a wide variety of variables at play c. Nadler and Tushman’s model considers dynamic forces; Sterman’s model encourages linear thinking d. Nadler and Tushman’s model relies on fit to drive decision making; Sterman’s model stresses causal thinking