The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director who created the ad.
Answer the following statement true (T) or false (F)
False
Source: Nissan is the source of the ad. The source of the marketing message is the organization, or sponsor, that has information it wants to share.
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The testimonial executional framework is effective, especially with services, because it simulates:
A) a fantasy B) negative likeability C) a word-of-mouth recommendation D) visual esperanto
Consider Figure 6.2. The South Korean subsidy ______________ Mexican manufacturers, since their producer surplus ______________ by $______________.
a. helps, rises, $60 b. helps, rises, $100 c. hurts, falls, $60 d. hurts, falls, $100
Treat suggestions from your supervisor or coworkers as opportunities to learn how to improve
Indicate whether the statement is true or false
Joan Singh is an employee in an insurance office. There is only one other female employee there, Rose Chin, and Rose is being sexually harassed by a male employee
Also, some of the other employees make offensive remarks in Rose's presence about Chinese people. Joan herself is not the victim of either these behaviours, perhaps because she is a very assertive woman. Rose, on the other hand, is afraid of making waves and does not complain. Joan goes to the boss and tells him that unless the men in the office change their ways, she is going to go to the Human Rights Commission on Rose's behalf. The boss doesn't want trouble, so he fires Joan. Did Joan's conduct give just cause for her dismissal? A) Yes. Joan was a busy body and had no right to interfere B) Yes. Joan's threat was injurious to employee morale C) Yes. In the absence of a complaint by Rose herself, it would have been improper for the boss to discipline the other employees, and it was insubordination of Joan to demand it. D) No, Joan is a whistleblower E) Both A and C