A sign at a Tokyo hotel once read, "You are invited to take advantage of the chambermaid," and a dry cleaner in Majorca urged passing customers to "drop your pants here for best results"
These are examples of ________ in global markets that international market researchers must consider.
A) technological barriers
B) cultural differences
C) local customs
D) ethnocentric positions
E) language barriers
E
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Cultural competency is a shared system of symbols, beliefs, attitudes, values, expectations and norms for behavior
Indicate whether the statement is true or false.
With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop positive and accessible reactions?
A) resonance B) salience C) imagery D) performance E) feelings
A collection of products offered for sale in book form, usually consisting of product descriptions accompanied by photos of the items, is a ________
A) brochure B) pamphlet C) catalog D) direct-mail item E) junk-mail item
There is a positive relationship between value-added (VA) activities and manufacturing cycle efficiency (MCE)
Indicate whether the statement is true or false