Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as_________
a. Positioning bases
b. Market segments
c. Perceptual maps
d. Market positions
ANSWER: market segments
Nalpas Inc. divides its customers into different market segments. A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs is called a market segment.
You might also like to view...
When a response elicited by one stimulus becomes applicable to another stimulus, it is called
A. routine problem solving. B. stimulus generalization. C. stimulus discrimination. D. selective retention. E. selective comprehension.
The future value of held-to-maturity debt securities reflects the economic opportunity cost of continuing to hold the securities
Indicate whether the statement is true or false
Where is the most common place for a blueprint in a document?
a. at the beginning b. near the beginning, just before you start your main discussion c. at the end d. near the end
If the problem is infeasible, then the modeler can create a dummy destination in order to equalize the demand and supply
a. True b. False