What is the business purpose of the balanced scorecard, and how does it benefit an organization?
The purpose of the balanced scorecard is to link the perspectives of an organization's four basic stakeholder groups (financial [investors], learning and growth [employees], internal business processes, and customers) with the organization's mission and vision, performance measures, strategic and tactical plans, and resources. The balanced scorecard allows an organization to determine each of the stakeholders' objectives in order to translate them into performance measures that have specific, quantifiable performance targets. Thus, managers should be able to see how their actions contribute to the achievement of organizational goals and to understand how their compensation is related to their actions.
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Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of:
A) acquisition. B) licensing. C) franchising. D) FDI. E) exporting.
John and Sandra signed a contract on the 1st of January. The contract required Sandra to deliver goods to John on the 20th of January. Sandra failed to deliver the goods. John sued Sandra and the judge held that she had breached the contract
As a result, John was entitled to damages. Which of the following is considered the conclusion of the case? A) John and Sandra signed a contract on the 1st of January. B) The contract required Sandra to deliver goods to John on the 20th of January. C) Sandra failed to deliver the goods. D) Sandra breached the contract and as a result John was entitled to damages.
AT&T offered customers who purchased a Blackberry a $100 rebate if they signed up for a 2-year service contract. This is an example of:
A. motivational selling B. a trade promotion C. a push strategy D. personal selling E. a sales promotion
What criteria may be employed to determine the viable position for a brand in the market?
What will be an ideal response?