From a retailer's perspective, which of the following is a good rule for resolving customer complaints?
A. Encourage store employees to have an antagonistic attitude when handling customer complaints.
B. Instruct store employees to assume what solution the customer is seeking.
C. Allow the customers to complain if they feel they have not been treated properly.
D. Interrupt customers when they are airing their complaints.
E. Motivate store employees to assume they know what the customer is complaining about.
Answer: C
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