Identify and briefly describe each of the four As. What distinctive roles are they based on? Which role is missing? Why does it matter?
What will be an ideal response?
• Acceptability is the extent to which a firm's total product offering exceeds customer expectations.
• Affordability is the extent to which customers in the target market are able and willing to pay the product's price. It has two dimensions: economic (ability to pay) and psychological (willingness to pay).
• Accessibility, the extent to which customers are able to readily acquire the product, has two dimensions: availability and convenience.
• Awareness is the extent to which customers are informed regarding the product's characteristics, persuaded to try it, and reminded to repurchase. It has two dimensions: brand awareness and product knowledge.
Sheth and Sisodia base the 4 As framework on the four distinctive roles a consumer plays in the marketplace — seeker, buyer, payer, and user. A fifth consumer role — evangelizer — captures the fact that consumers often recommend products to others and are increasingly critical with the advent of the Internet and social media platforms.
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A) Printed traditional résumés B) PowerPoint to supplement a résumé C) Online résumés D) PDF file résumés E) Electronic plain text file résumés
Malaysian law might appear to allow collective bargaining, but the reality of the situation is that government control can be used to keep unions weak, similar to the situation in:
A. Mexico B. Japan C. Australia D. Sweden
Which of the following must be recorded in order to gain priority over later security interests in
the same parcel of property? A) Mortgage B) Deed of trust C) Both a deed of trust and a mortgage D) Neither a deed of trust nor a mortgage
Leo is accused of a crime. To obtain information about the crime from Leo, the state can
A. bribe Leo in a way that serves the public interest. B. force Leo to provide information that can be used to prosecute him. C. grant Leo immunity from prosecution. D. none of the choices.