The product life-cycle concept from microeconomics and marketing provides useful insights into the relations between cash flows from operating, investing, and financing activities. During the introduction phase
a. cash inflow exceeds cash outflow for operating activities.
b. cash inflow exceeds cash outflow for investing activities.
c. cash outflow exceeds cash inflow for financing activities
d. cash outflow exceeds cash inflow for investing activities.
e. cash inflow exceeds cash outflow for financing activities
D
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Charger Company's most recent balance sheet reports total assets of $29,133,000, total liabilities of $16,683,000 and total equity of $12,450,000. The debt to equity ratio for the period is (rounded to two decimals):
A. 1.75 B. 1.34 C. 0.57 D. 0.43 E. 0.75
A business plan ________
A) is a process for analyzing marketing strategies B) is a type of marketing audit C) can be used interchangeably with a marketing plan D) includes the decisions that guide the entire organization E) makes a SWOT analysis unnecessary
Every summer for two weeks the pipe manufacturing plant closes to allow its employees to take vacations. In order to make sure he has enough pipe on hand to cover the shutdown, Bob's plumbing shop orders more pipe than usual to make sure he doesn't run out of inventory. This is referred to as ________ stock.
Fill in the blank(s) with the appropriate word(s).
Which of the following blends all of a firm's marketing plans into one big plan?
A. marketing statement B. marketing flow C. marketing program D. marketing mix E. marketing overview