By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.
A. ethnic emblems
B. trademarks
C. cultural symbols
D. brand names
E. visual icons
Answer: C
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The three-step writing process is most effective in what type of business writing?
A) Emails B) Short memos C) Long reports D) External communications E) All written communications
At December 31 . 2014, the Carboneer Company had 150,000 shares of common stock issued and outstanding. On April 1 . 2015, an additional 30,000 shares of common stock were issued. Carboneer's net income for the year ended December 31 . 2015, was $517,500 . During 2015, Carboneer declared and paid $300,000 in cash dividends on its nonconvertible preferred stock. The basic earnings per common
share, rounded to the nearest penny, for the year ended December 31 . 2015, should be a. $3.00. b. $2.00. c. $1.45. d. $1.26.
Strategic structural decisions are ______.
a. long-term decisions about a firm’s capacity and facilities b. short-term decisions about a firm’s processes and technology c. long-term decisions about a firm’s processes and technology d. short-term decisions about product design
Employees like Tanika and ____ should be allowed to work overtime
A) she B) herself C) her