Environmental scanning refers to
A. setting up a regular schedule to assess the performance of different divisions within a firm.
B. continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C. requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.
D. initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E. assessing any possible negative impact a firm's activities might have on the local ecology.
Answer: B
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What will be an ideal response?
In a condemnation, a court order specifies what compensation is just for the property owner and awards title to the government
a. True b. False Indicate whether the statement is true or false
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What will be an ideal response?