When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the
A. initiator.
B. decider.
C. influencer.
D. buyer.
E. user.
Answer: D
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The C in the acronym for the OUCH test stands for what?
A. consistent in effect: ensuring the result is not significantly different for different groups B. contained approach: restrained or calm C. capitulating effort: to stop resisting: to accept something you were resisting or opposing D. circumvented: to get around something in a clever and sometimes dishonest way
Which is NOT necessarily one of the key technical skills that public relations professionals should possess?
A) knowledge of communications, including how the media work B) knowledge of current events C) knowledge of how management shapes policy D) knowledge of the public's "right to know"
Sharon, an executive traveling on an international assignment, is preparing instructions to email to her staff during the trip. Carol is in the act of
a. giving feedback. b. interfering. c. encoding. d. decoding.
As stated in the textbook, which term below is defined as the degree to which team members connect with each other?
a. Cohesion b. Connection c. Norms d. Bond