When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?
A) Make a price-quality inference.
B) Depend on an internal reference price.
C) Assess the fair price.
D) Experience an assimilation effect.
E) Experience a price-placebo effect.
A
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Stockholders prefer to invest in preferred stock because
a. preferred stock confers preferred voting rights. b. preferred stock can always be converted to common stock if they desire. c. the dividends are generally increased each year. d. the dividends are paid on preferred stock before they are paid on common stock.
Randy, the production manager at a computer hardware manufacturing company, is never satisfied with the productivity of his workers even when they meet or exceed production targets. Hence, he gives equally bad ratings to almost all the factory workers. In the context of performance appraisals, which of the following does this scenario best illustrate?
A. Halo effect B. Affirmative action C. Negative leniency D. Employee separation
Many areas of sales promotions are regulated by the ________ through the Marketing Practices Division of the Bureau of Consumer Protection.
A. Food and Drug Administration B. Federal Trade Commission C. Federal Communications Commission D. U.S. Justice Department E. Promotional Products Marketing Association
An electronic tender is an electronic communication capability in a product or service that allows that product or service to be paid for by another computer
Indicate whether the statement is true or false